Case Study #3: Customer Appreciation

Customer Appreciation Like You've Never Seen It Before

A gift of food offers a powerful method to get your message across. Combined with a promotional magnet, a coffee mug or keychain, a food gift is something that your customers will remember, helping you to meet your retention goals. We can develop custom cookies in any shape or color scheme, including logo cookies, or add your logo to a wide variety of gourmet cookies. Whatever you decide, we're sure a tasty treat will make a great impression on your customer base, and help keep your client base loyal and satisfied!

Preserving Your Client Base: Boston Tree Preservation's Customer Retention

Retaining clients was a key goal at Boston Tree Preservation, a business specializing in the organic care and pruning of trees. Many customers would call only when they had a problem with a tree, so they needed a memorable way to thank these customers for their business, so that years later, when the next tree problem arose, Boston Tree Preservation would get a call.

The company wanted something related to trees to reinforce their message. After consultation with us, they decided on a tree-shaped biscotti wrapped in cellophane and gold foil that would be sent along with their thank-you note.

Making the tree biscotti required a new approach to the baking process for us. Cutting the shapes with a cookie cutter was simple enough, but because the biscotti were thicker than usual, they had to be partially baked in sheet pans, then cut into trees before the second baking to achieve the right amount of crunchiness.

We reduced the production cost by arranging to distribute the trees only when fifty orders had been received. Using e-mail notification, Boston Tree Preservation sends in requests, and once fifty have arrived, a new batch of biscotti is baked, bagged and shipped.

We managed shipping costs by designing the packaged trees to fit in Priority Mail Small Boxes, which ship at a flat rate, allowing Boston Tree Preservation to budget shipping costs ahead of time.

The unique thank-you gift is generating results. Following each shipment, Boston Tree Preservation receives calls from happy customers thanking them for the delicious biscotti.

A customer base that lasts the lifetime of a tree? That's true customer retention.

Talk to us today about how we can help your business achieve that kind of customer loyalty.