I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
There is nothing better smelling on this earth than fresh baked, warm cookies. Everyone has at least one happy cookie memory – help them relive the good times with these custom cookies!
Custom cookies are a perfect way to share your company with the world – in one sweet bite. We offer full-color printing – no design idea is too crazy. From buttercream borders to QR codes, the options are endless.
QR Code Cookies
When it comes to corporate gifting, most reach for the old standbys: a pen, a key chain or a tote bag. This boring repetition makes the playing field ripe with opportunity for those looking to stand out from the crowd. Custom cookies provide the recipient with a memory that taps into all the senses: smell, sight, sound (crunch!), feeling and of course, taste.
A pen just can’t compete. The idea behind giving a pen with a logo is that people will look at it more often. But you know what our brain does to old information? It literally screens it out. We don’t “see” things we already know exist- we remember them as we first saw them.
Custom cookies, on the other hand, tap into all the sensory centers in the brain. Have you ever been going about your day when you smelled something special – fresh laundry hanging in the wind, a certain coffee blend- and it brought you right back to where you were the first time you smelled it? Research shows that smell actually makes your memories stronger and more vivid. Olfactory memories are powerful reminders, and that’s just one of the senses the deliciousness of our custom cookies activates.
It’s common sense, and it’s also part of an exciting new field called neuromarketing. Neuromarketing focuses on how the brain makes choices. By using neuromarketing principles, you can be at the cutting-edge of corporate gifting and scientific research.
What Science Tells Us About Business Gifts
In studies done with Coca Cola and Pepsi in a blind taste test, half the subjects chose Pepsi. But when subjects were told they were drinking Coca Cola, 75% of them said that they thought Coca Cola tasted better than Pepsi (though they were actually drinking Pepsi at the time and couldn’t even tell it wasn’t Coke!).
Why do people assume Coca Cola tastes better than Pepsi? Brain scans showed that thinking about Coca Cola activated parts of the brain associated with memory: the hippocampus. Pepsi did not. Pepsi is a newer brand; no nostalgia factor. Not like Coca Cola, with the whole soda fountain, glass bottle and bottle opener phase.
Why Custom Cookies Work
Memory. Memory is what makes a difference, especially when linked to emotion. A pen doesn’t make an impression because people don’t engage their senses around a pen. They don’t make memories.
A gift that can tap into that memory is powerful. That’s why people choose custom cookies.