When you brand yourself properly, the competition becomes irrelevant.
Dan would know. He’s the author of the best-selling Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009) and a top influencer in the social media sphere. When it comes to standing out from the crowd, Dan is one of the leading experts.
It’s not enough to be qualified and hardworking any more. In a world where recruiters spend an average of six seconds looking at a resume, it’s getting harder and harder to earn attention.
How can you make yourself memorable, so that when your dream job opens up, you’re ready to wow them?
That’s where personal branding comes in.
Personal branding takes all the good stuff big companies have been doing for years to get our attention, and turns it on its head. In personal branding, you’re the marketer AND the product.
The very last thing you want to do is come off as gimmicky or insincere, but you know you’ve got to do something different to stand out from the other candidates.
The reason edible photo cookies, cakes, and chocolates work well for personal branding campaigns is that they feel personal. When your business card comes with (or directly printed on) delicious bakery treats, people remember you.
So there, you’ve got their attention. Your resume is on the top of the stack, never mind the cookie crumbs.
The rest is up to you. :)
Dan Schawbel’s own personal branding cookies.